Frido, the direct-to-consumer (D2C) arm of Arcatron Mobility, is on track to become a Rs 200-crore brand, with ambitious plans for growth and a deeper market presence. The company has recently launched a new manufacturing facility in Talegaon, Pune, to scale its production capacity and expand its product offerings. Frido, known for its innovative mobility solutions and orthopedic products, has already ventured into the UAE and is planning to enter the US market soon.
Founded by Ganesh Sonawane and Arif Minaj Khan, Arcatron initially focused on mobility aids, such as electric and manual wheelchairs and commode chairs. Over time, the company expanded its offerings to include orthopedic foot supports, including insoles, gel soles, and heel pads, becoming a best-selling brand on major e-commerce platforms. Their assisted mobility devices, such as foldable wheelchairs, have also gained popularity with customers both in India and internationally.
The company’s research indicates a significant demand for pain relief products, with many customers suffering from neck, back, and foot pain. In response, Frido has been developing next-generation ergonomic products to improve comfort and alleviate pain. Their wheelchairs have made a mark due to their improved maneuverability and cost-effectiveness compared to high-end imported models. Frido’s foldable shower and commode wheelchairs have been particularly successful, receiving pre-orders and achieving bestseller status on Amazon.
Frido has also seen strong sales in the insole segment, surpassing one million units and expecting tenfold growth in the coming years. The company’s orthopedic pillows are among the top-selling items online, and with new product launches, including electric wheelchairs, Frido aims to take the lead in the wheelchair market. A significant portion of their customers, about 25%, are young adults buying these products for their parents or grandparents.
In addition to expanding its product range, Frido is set to launch its branded store in Pune, offering personalized solutions using advanced technology such as gait analysis, 3D scanning, and 3D printing. The company is also exploring new categories in home furnishings, car accessories, and ergonomic office chairs, further broadening its reach.
Frido’s strong presence on major e-commerce platforms like Amazon and Flipkart has helped it become a dominant player in the D2C market. The company is now testing its products on quick commerce platforms such as Blinkit and Zepto, with future plans for further expansion. Frido has recently raised funds to support its growth, with investors including B L Taparia, the Chona family, MGA Ventures, and OrbiMed.
