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Home » How Chaiwala Became a Global Phenomenon
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How Chaiwala Became a Global Phenomenon

Arshad Khan turns viral fame into a thriving global tea brand, bringing authentic Pakistani chai to the world
News DeskBy News Desk8 December 2024No Comments3 Mins Read
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Arshad Khan, popularly known as “Chaiwala,” is a Pakistani entrepreneur who turned his modest start as a street tea vendor into a successful business empire. Gaining fame in 2016 with a viral photo of him serving tea at a roadside stall, Arshad quickly became a national sensation. Capitalising on this newfound fame, he launched Chaiwala & Co., a tea brand that blends traditional Pakistani chai with a unique cultural experience. Arshad’s journey from viral star to thriving business owner has inspired millions, demonstrating the power of hard work, creativity, and perseverance in turning dreams into reality.

Arshad Khan Pitches Chaiwala & Co. on Shark Tank

Arshad took his brand, Chaiwala & Co., to Shark Tank Pakistan, where he presented his ambitious vision to make the brand a global representation of Pakistani street culture. With locations in Pakistan and a recent expansion to London, his brand offers not just traditional chai, but an immersive cultural experience. Arshad’s goal is to recreate the lively atmosphere of Pakistani street tea stalls, or “chai dhabas,” where customers can feel transported to Pakistan.

Expanding Pakistani Chai Globally

Arshad’s strategy is to combine the authentic flavours of Pakistani chai with a unique, immersive customer experience. This approach has resonated with both local and international customers, helping Chaiwala & Co. grow rapidly. The move to expand into London allows Arshad to cater to the South Asian diaspora, who seek a taste of home, as well as to attract a wider audience curious about Pakistani culture. The café’s décor, designed to reflect the vibrant aesthetic of Pakistani street culture, sets it apart in a competitive café market, appealing to a diverse range of customers.

Chaiwala’s Big Break with Rs 10 Million Investment

During his appearance on Shark Tank, Arshad impressed the judges with his business acumen and innovative approach, securing an investment of Rs 10 million. This investment marked a significant milestone in his journey, providing the resources needed to further expand and refine his brand. Arshad reflected on his success, expressing gratitude and emphasising his mission to represent Pakistan and its culture through the simple act of serving chai. His journey from a viral sensation to a successful entrepreneur serves as an inspiration to aspiring business owners in Pakistan, showing that even the simplest ideas can become thriving, impactful businesses.

Arshad Khan’s story is a testament to how dreams, no matter how humble, can grow into powerful and successful ventures with the right combination of determination, hard work, and creativity.

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