Surya Varshan’s journey from Thoothkudi’s salt fields to establishing Naked Nature in the digital marketing space highlights the inspiring spirit of young entrepreneurs.
Beginning with a Bath Salt
In the vibrant city of Madurai, 21-year-old Surya Varshan is revolutionising the skincare industry with his D2C brand, Naked Nature. His entrepreneurial journey began during his 12th grade in Thoothkudi, a town famous for its salt production. Surya’s first product was the ‘Hibiscus Bath Salt,’ which he created by mixing salt with flowers and sold for Rs 320. Despite facing scepticism towards youth-led initiatives, he persisted in balancing his engineering studies in Chennai with weekend trips to Madurai to nurture his budding business.
The Game-Changing Moment
A pivotal moment arrived when an ayurvedic doctor praised his Hibiscus Bath Salt and placed a larger order. This encouragement motivated Surya to shift his focus entirely to his business, relocating to Madurai. Understanding the importance of the digital era, he immersed himself in digital marketing. By utilising educational resources on YouTube, Surya not only honed his skills but also conducted online classes, earning Rs 2.20 lakh, which he reinvested into Naked Nature, further propelling the brand’s growth.
Naked Nature Today
Today, Naked Nature boasts a diverse range of 47 products, from bath essentials to baby care items, solidifying its place in the market. The fiscal year 2021-22 marked a significant milestone, with the brand achieving a turnover of Rs 56 lakh and a valuation of Rs 10 crore. Operating from Madurai with a dedicated team of six, Naked Nature has expanded its reach across several states, including Tamil Nadu, Kerala, Andhra Pradesh, Karnataka, and Maharashtra.
Naked Nature’s story exemplifies not just entrepreneurial success but also the tenacity and adaptability of youth. Surya’s determination and ability to embrace the digital landscape have positioned Naked Nature as a leader in the industry. As it continues to grow, Naked Nature inspires aspiring entrepreneurs, demonstrating that with passion and perseverance, age is no barrier to achieving remarkable success.
