Samantha Ruth Prabhu made a significant impact in the world of item songs with her performance in “Oo Antava” from Pushpa: The Rise. The song not only became a massive hit but also marked a record-breaking moment in the Indian film industry when Samantha earned Rs 5 crore for her five-minute appearance—an unprecedented amount for an item song.
Despite the song’s success, the timing of the offer was controversial. Samantha had recently announced her separation from Naga Chaitanya, and many of her well-wishers advised her against taking up the item song, fearing it might affect her public image. However, Samantha stood firm and chose to proceed with the project, showcasing her strength and confidence during a personal tumult.
Her decision paid off as the song became a massive sensation, further cementing her position in the industry. “Oo Antava” became one of the most viewed songs of 2021, with Samantha’s electrifying performance making her one of the top-paid actresses for item songs in Indian cinema.
Samantha’s performance also garnered praise for its boldness and the way she embraced the glamour and sensuality required for an item song, proving that she can excel in diverse roles, not just as a lead actress but also in powerful cameo appearances. The massive payday for her item number has made her one of the highest-earning actresses in this category, with a fee that surpasses many lead actresses in Bollywood.
