Are you a business owner considering advertising on light vehicles, motorcycles, or trailers in Dubai? It’s important to understand the rules and processes involved to avoid fines and ensure compliance with local laws.
Legal Requirements
In the UAE, placing unauthorised stickers on vehicles can lead to a fine of Dh500. The authorities actively conduct campaigns to remind motorists about these regulations. While unauthorised stickers are not allowed, reflective stickers on the backs of heavy vehicles are mandatory, with non-compliance also resulting in a Dh500 fine.
Steps to Get Advertising Approval
To legally advertise on vehicles, follow these steps:
- Log in to the Roads and Transport Authority (RTA) website with your credentials.
- Select the ‘Permit’ option and then ‘Permit on Vehicle.’
- Choose the ‘Advertising on Vehicles’ service.
- Upload the necessary documents and wait for confirmation via email and SMS.
- Once approved, pay the required fees online or in person.
- Print your advertising permit from the system.
Required Documents
For various types of vehicles, you’ll need to prepare specific documents:
- Commercial vehicles and motorcycles: A mock-up design of the advertisement and a copy of your Dubai trade licence.
- Other vehicles: Similar to commercial vehicles, along with a letter requesting the addition of the advertising sticker.
- Trailers and semi-trailers: A mock-up design and a copy of the trade licence for advertising activities.
Fees for Advertising
Fees for advertising on vehicles vary based on the type of vehicle and advertising format. Here are some examples:
- Annual Fees:
- Logo on front doors: Dh250
- Full wrap for light vehicles: Dh1,000
- Partial wrap for light vehicles: Dh500
- Heavy buses: Dh2,500
- Weekly Fees:
- Mobile vehicles and trailers: Dh50,000
- Event vehicles: Dh2,500
In addition to these fees, a Dh20 knowledge and innovation fee applies. The approval process takes between three to seven days.
Terms and Conditions
When designing your advertisement, keep these points in mind:
- Use Arabic for at least 50% of the content.
- Ensure that the trade name matches what’s on the trade licence.
- Obtain necessary approvals if changing the vehicle’s colour or if the advertisement is for real estate.
- A No Objection Certificate is required for rented vehicles.
- Follow design guidelines strictly, avoiding prohibited content such as religious symbols and images of real people.
Companies registered with Dubai SME can receive a 50% discount on fees. It’s crucial to adhere to all regulations to avoid fines and ensure successful advertising.
