The Indian sports tech industry is still in its early stages, but recent developments suggest it’s on the brink of significant growth. With the rising popularity of alternative sports like football, kabaddi, marathons, and eSports, there has been a surge in startups focused on technology-driven solutions for sports. These startups are attracting investor attention and playing a crucial role in transforming how sports are played, managed, and consumed in India.
In this article, we explore the top 10 SportsTech startups in India that are driving innovation in areas such as performance tracking, fan engagement, sports management, and more. These companies are not only capitalising on the growing sports economy but are also setting new benchmarks in the industry with their cutting-edge technologies. Whether it’s providing real-time data for fantasy sports or creating smart wearables for athletes, these startups are at the forefront of India’s sports tech revolution.
1. Nazara Technologies (Founded: 2000)
Founders: Nitish Mittersain
Net Worth: $128 million
Headquarters: Mumbai, India
Nazara Technologies is a pioneer in the Indian sports tech industry, offering esports leagues and casual mobile games. The company has developed a diversified gaming platform, publishing popular games like Chhota Bheem and Vir the Robot Boy. With a strong foothold in the gaming and sports media space, Nazara has been instrumental in shaping India’s esports ecosystem.
2. Dream11 (Founded: 2008)
Founders: Harsh Jain and Bhavit Sheth
Net Worth: $725 million
Headquarters: Mumbai, India
Dream11 is a leading fantasy sports platform that allows users to create virtual teams and compete in various sports, including cricket, football, and kabaddi. The platform’s popularity skyrocketed due to its user-friendly interface and lucrative reward system. Dream11 has played a crucial role in popularising fantasy sports in India.
3. HealthKart (Founded: 2011)
Founders: Prashant Tandon and Sameer Maheshwari
Net Worth: $154 million
Headquarters: Gurgaon, India
HealthKart is an online platform that offers a wide range of health and sports nutrition supplements. The company has become a go-to destination for fitness enthusiasts, providing products that cater to various health needs, including vitamins, supplements, and gym equipment.
4. Playo (Founded: 2014)
Founders: Gauravjeet Singh
Net Worth: $2.62 million
Headquarters: Bengaluru, India
Playo is an app-based platform that enables users to book sports venues, find coaches, and track their performance. The platform also fosters community engagement by connecting players with similar interests. Playo’s seamless integration of services has made it a popular choice among sports enthusiasts in India.
5. Hudle (Founded: 2015)
Founders: Suhail Narain
Net Worth: $3.22 million
Headquarters: Delhi, India
Hudle offers an online platform for booking sports venues and connecting with other players. The startup has become a popular choice for sports enthusiasts looking to play badminton, football, tennis, and more. Hudle’s community-driven approach allows users to host games and engage with others in their vicinity.
6. Footrax (Founded: 2017)
Founders: Kushal Pratap Singh Rathore
Net Worth: N/A
Headquarters: Ahmedabad, India
Footrax, previously known as Indifoot Sport, specialises in designing high-tech IoT devices for performance tracking. The startup offers affordable, GPS-enabled wearables that help athletes monitor their progress in areas like acceleration, sprint speed, and work rate. Footrax is making advanced tracking technology accessible to non-professional athletes and young aspiring sportspeople.
7. Rooter (Founded: 2016)
Founders: Piyush Kumar, Akshat Goel, Dipesh Agarwal, and Soham Sinha
Net Worth: $82 million
Headquarters: New Delhi, India
Rooter is a digital platform that brings sports fans together, offering chat rooms, social feeds, and fantasy leagues across eight different sports. The startup has grown rapidly, securing $50 million in funding and becoming a key player in the Indian sports tech landscape.
8. Sportvot (Founded: 2019)
Founders: Sidhhant Agarwal, Shubhangi Gupta and Yash Bhagwatkar
Net Worth: N/A
Headquarters: Mumbai, India
Sportvot focuses on enhancing live sports coverage through innovative, cost-effective solutions. The platform enables interactive, multi-camera angle broadcasts with TV-grade graphics, live scoring, and commentary. Sportvot’s cloud-based software requires only a smartphone and internet connection, making sports coverage accessible to all.
9. Stupa Sports Analytics (Founded: 2019)
Founders: Megha Gambhir and Deepak Malik
Net Worth: $4.38 million
Headquarters: Gurugram, India
Stupa Sports Analytics offers AI-driven solutions to enhance athlete performance and spectator experience. The startup provides predictive analytics, VR, and AR tools for improving game strategy, live streaming, and event management. Stupa is at the forefront of integrating technology into sports for better outcomes.
10. KIBI Sports (Founded: 2020)
Founders: Sagar Rai
Net Worth: N/A
Headquarters: Pune, India
KIBI Sports, also known as Khelega India To Badhega India, is an all-encompassing sports management and e-commerce platform. The startup aims to bridge gaps in the sports industry by connecting athletes, coaches, stakeholders, and organisers. KIBI Sports is focused on democratising sports and making it accessible to a wider audience.
India’s sports tech industry is experiencing a significant growth spurt, with startups emerging across various sectors, from fantasy sports and esports to performance analytics and sports management. These ten startups represent the best of India’s sports tech innovation, contributing to the country’s vision of becoming a global sports powerhouse. As the market continues to evolve, these companies are likely to play a pivotal role in shaping the future of sports in India.
