To transform India’s beauty industry, Isha Ambani has successfully negotiated a deal worth approximately ₹100 crores, bringing the renowned Italian cosmetic brand Kiko Milano to Indian shores. This strategic acquisition marks a new milestone for Reliance Retail under Isha’s leadership, further intensifying the competition in a rapidly expanding sector.
Details of the Acquisition
The deal, finalised after several months of negotiations, involves Reliance Retail acquiring Kiko Milano from Italy’s Percassi Group and New Delhi’s DLF Brands Ltd. Established in 1997, Kiko Milano is known for its extensive range of over 1,200 beauty and skincare products. The brand is set to open stores in six major cities, including Delhi, Mumbai, Pune, and Lucknow, positioning Reliance Retail as a formidable player in the Indian beauty market.
Isha Ambani’s Expanding Portfolio
Since assuming leadership of Reliance Retail, Isha Ambani has played a pivotal role in broadening the company’s portfolio. Her prior acquisitions include prestigious international brands such as Versace, Armani, Balenciaga, and Boss. With the addition of Kiko Milano, Isha is set to challenge established domestic giants like Tata’s Lakme and Nykaa, alongside global players such as LVMH and Sephora.
India’s Booming Beauty Market
India’s beauty and personal care market, currently valued at $16 billion, is experiencing rapid growth. Isha Ambani’s aggressive expansion strategy highlights Reliance Retail’s ambition to secure a dominant position in this lucrative sector. By introducing Kiko Milano to the Indian market, Isha aims to capture a substantial market share and drive further growth for the company.
Market Disruption and Future Prospects
Isha’s bold move comes at a time when the beauty market is ripe for disruption. With Reliance Retail planning to launch 20 new beauty stores across the country, a dramatic shift in market dynamics is anticipated, posing significant challenges to both domestic and international competitors..
