Blue pottery, a traditional and vibrant craft from India, is making significant strides in the global market and bolstering the ‘Made in India’ campaign. According to Volza’s India Export data, India is the leading exporter of blue pottery, with 3,839 shipments made by 178 exporters to 756 buyers worldwide. The major destinations for these exports include the United States, Australia, and the United Kingdom. This positions India as the top global player in the blue pottery market, surpassing other notable exporters like Vietnam and China.
Top Export Categories
Indian blue pottery is categorized into several types based on HSN (Harmonized System of Nomenclature) codes. The primary categories include:
- HSN Code 69149000: Other, covering a variety of blue pottery items.
- HSN Code 69120040: Clay Articles, which include functional and decorative pieces.
- HSN Code 69120090: Other, encompassing additional pottery items not classified elsewhere.
These categories highlight the diverse nature of blue pottery products being exported from India.
The Art and Tradition of Blue Pottery
India’s blue pottery tradition is renowned for its distinctive techniques and designs. Originating in Rajasthan’s Kot Jewar, this craft involves creating pottery without clay, using materials like quartz powder, multani mitti (Fuller’s Earth), gum, and water. The craft is known for its intricate patterns and vibrant blue color, although recent innovations have introduced other colors like yellow, green, and light blue.
Success Stories in Blue Pottery
One notable example is Ramnarayan Blue Art Potteries, a family-run business started by Ramnarayan Prajapat in 1980. His son, Vimal Prajapat, describes how the business grew from humble beginnings to international success. Initially, the company struggled with limited resources, but it has now expanded its reach globally through online platforms and international orders.
Impact on Local and Global Markets
Ramnarayan Blue Art Potteries exports its products to major markets such as New York, Canada, California, and the Netherlands. The company’s product range includes bathroom sets, flower pots, trays, and decorative items. The use of digital platforms and social media has been crucial in reaching a broader audience and managing international orders effectively.
Challenges and Achievements
The company recently completed a significant order from the Netherlands worth Rs 2 crore, marking a significant milestone. Producing blue pottery is labor-intensive and prone to damage, but Ramnarayan Blue Art Potteries has successfully navigated these challenges, showcasing their commitment to quality and craftsmanship.
Socio-Economic Contributions
The blue pottery industry in Kot Jewar has had a positive socio-economic impact, providing employment to approximately 250 artisans, including women. The craft not only supports the local economy but also preserves traditional skills and cultural heritage. The village attracts tourists and students interested in learning about this unique art form.
Future Prospects
Looking ahead, Ramnarayan Blue Art Potteries aims to further elevate its international presence and continue promoting the rich tradition of blue pottery. With the growing global interest in Indian crafts, the company is well-positioned to expand its market and contribute further to India’s export success.
Blue pottery is more than just a craft; it is a testament to India’s rich cultural heritage and its ability to thrive in the global market. Through innovation and tradition, Indian blue pottery continues to captivate audiences worldwide and significantly enhance the ‘Made in India’ campaign.
