Parle-G, synonymous with biscuits worldwide, stands as one of the largest biscuit brands globally. The company’s remarkable journey began nearly 100 years ago during the British colonial era in India.
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The story of Parle-G traces back to the early 1900s when a 12-year-old boy named Mohanlal Chauhan moved to Mumbai from a small town near Valsad in South Gujarat. Eager to learn a trade, Mohanlal mastered sewing and, by the age of 18, established a store in Gamdevi, Mumbai. This venture provided him with financial stability, leading him to start two independent businesses, D Mohanlal and Co. and Chhiba Durlabh.
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As World War I unfolded, Mohanlal and his five sons decided to shut down their tailor shop and establish a confectionery company. Thus, the Parle Group was founded. Mohanlal introduced German technology to India by importing machinery worth Rs 60,000 from his savings. Following India’s Independence, Parle-G thrived as an affordable, Indian-made alternative to British snacks.
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Parle Products expanded its portfolio by launching popular soft drinks like Thums Up, Gold Spot, Limca, and Frooti, which became household names in India. In 2012, Parle-G became the first FMCG company in India to surpass Rs 5000 crore in retail sales in a single year. The brand was also named the best-selling biscuit in the world by a Nielsen report in 2011.
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Today, Vijay Chauhan heads the company, which boasts a revenue of over USD 2 billion, with current revenue valued at over Rs 17000 crore. The net worth of Vijay Chauhan and his family stands at a staggering USD 5.5 billion, approximately Rs 45,238 crore.