Tata Motors has announced the launch of the eagerly awaited Sierra EV in India by the end of the financial year 2026. This announcement was made during the company’s recent investor day presentation, alongside plans to introduce the first model from its new Avinya range within the same timeframe.
The Sierra EV, which first made waves as a concept at the Auto Expo 2020, is poised to make its market debut by March 2026. Originally built on the ALFA platform used by the Altroz, the Sierra EV concept has evolved significantly since its initial reveal. It measures 4,150mm in length, 1,820mm in width, and 1,675mm in height, with a wheelbase stretching 2,450mm.
The updated concept showcased at Auto Expo 2023 featured a production-ready look with a conventional 5-door design, moving away from the unique four-door arrangement of its predecessor. The production version is expected to retain iconic design elements from the original 1990s Sierra, including the distinctive curved rear-side windows, squarish wheel arches, and high-set bonnet.
The Sierra EV will utilize Tata’s advanced Acti.EV architecture, akin to the Punch EV and the upcoming Harrier EV, and will likely be based on the company’s Gen2 EV platform.
Tata Motors is also set to launch the first model under its new Avinya brand by the end of FY2026. Vivek Srivatsa, Chief Commercial Officer of Tata Passenger Electric Mobility, has indicated that Avinya will not be a single vehicle but rather a premium all-electric sub-brand, offering a range of cars and SUVs.
The Avinya vehicles will be built on Jaguar Land Rover’s (JLR) modular Electrified Modular Architecture (EMA), which will be localized to India to reduce costs. This aligns with Tata’s strategy to provide premium electric vehicles at competitive prices.
To support the production of the Avinya range and future EVs, Tata Motors has committed an investment of Rs 9,000 crore in a new plant in Tamil Nadu. The upcoming facility in Ranipet is set to become a hub for Tata’s electric vehicle production, potentially including Jaguar Land Rover EVs.
