L&T Switchgear, a prominent Indian brand, has unveiled its new identity as Lauritz Knudsen Electrical and Automation. This rebranding initiative comes following L&T’s divestment of its Electrical and Automation (L&T E&A) business to the Schneider Electric Group in 2020.
The transition to Lauritz Knudsen marks a significant step for the company as it sets its sights on not only sustaining its presence in the low-voltage (LV) and medium-voltage (MV) sectors but also venturing into emerging domains such as renewable power generation and e-mobility solutions. This strategic pivot aims to cater to a diverse array of segments including infrastructure, industries, buildings, homes, and agriculture.
Peter Herweck, Chief Executive Officer of Schneider Electric, expressed confidence in Lauritz Knudsen’s vision, emphasizing its alignment with India’s growth narrative. “Lauritz Knudsen aims to strategically invest approximately INR 850 crores over the next three years, further establishing its role as a significant player in India’s rapid growth trajectory in the electrical sector,” he stated.
Deepak Sharma, Zone President – Greater India, MD, and CEO of Schneider Electric India, underscored the company’s commitment to enhancing customer choices and contributing to India’s transformative journey. “As we embrace the ‘Two Brands Two Sales’ strategy in India with Schneider Electric & Lauritz Knudsen brands, our aim will be to make an even stronger contribution in the transformative journey of India by offering unparalleled choices for our customers,” Sharma remarked.
Operating manufacturing facilities spread across 2.1 million square feet and maintaining a robust presence in over 500 cities through 33 offices, Lauritz Knudsen is poised for an expansive reach. The company’s six training centers in Pune, Delhi, Vadodara, Lucknow, Coonoor, and Kolkata have been instrumental in training over 400,000 professionals.
Lauritz Knudsen’s solutions cater to a wide spectrum of projects and infrastructure, ranging from power plants, refineries, and water and wastewater management to airports, metro systems, offices, stadiums, universities, and hospitals.
