Parag Milk Foods, under the leadership of Chairman Mr. Devendra Shah, has captured the attention of not just the masses but also celebrities like Sachin Tendulkar, Raj Kundra, Hrithik Roshan, and Nita Ambani. The company’s premium dairy brand, Pride of Cows, has garnered significant popularity, with sales of 5000 litres daily in Mumbai alone.
Pride of Cows stands out for its stringent quality standards, boasting untouched milk by human hands at any point in the production process. The milk undergoes a meticulously maintained cold chain, from farm gate to processing unit, ensuring optimal freshness and nutrition. Parag’s fully automated cow farm in Manchar near Pune serves as the source of this pristine milk, chilled immediately and pasteurized onsite for maximum efficacy.
Chairman Mr. Devendra Shah emphasizes the nutritional superiority of Pride of Cows, attributing it to the unbroken cold chain throughout the supply process. This approach aims to encourage consumers, especially children, to consume the milk without boiling, preserving its inherent nutrients.
A notable aspect of Parag’s distribution strategy is its reliance on in-house distribution channels, bypassing traditional distributor networks. This ensures direct oversight and minimizes the risk of adulteration at any stage of the milk’s journey from farm to table, as affirmed by Mr. Shah.
Parag Milk’s commitment to hygiene and quality has not only garnered consumer trust but has also caught the attention of high-profile figures in society. With its prestigious patronage, Parag Milk Foods continues to uphold its reputation as a pioneer in the dairy industry, setting the standard for hygienic and nutritious dairy consumption.
