In the dynamic realm of Bollywood, Afsar Zaidi stands as a formidable figure, partnering with actor Hrithik Roshan to helm HRX, one of India’s leading fitness brands. As CEO and co-founder, Zaidi’s strategic prowess has propelled HRX to remarkable success, challenging global giants like Nike and Puma with revenues exceeding Rs 1,000 crore.
The Journey of Afsar Zaidi
Zaidi’s entrepreneurial journey commenced with the establishment of Exceed Entertainment in 2005, a powerhouse in celebrity management representing icons such as Hrithik Roshan, Priyanka Chopra, and Saif Ali Khan. His adept talent management and business acumen swiftly elevated Exceed to the forefront of India’s entertainment industry.
Diversifying Horizons
Venturing beyond the realms of entertainment, Zaidi co-founded The House of Pataudi, an acclaimed apparel brand endorsed by Saif Ali Khan. This diversification underscores Zaidi’s versatility and foresight, solidifying his standing as a luminary in both entertainment and business spheres.
Afsar Zaidi: From Employee to Magnate
Zaidi’s journey from a sports management professional at Mahesh Bhupati’s Globosport India Private Limited to a business magnate epitomizes entrepreneurial resilience. The inception of Carving Dreams, later evolving into Exceed, marked a transformative phase, with Zaidi’s adept deal-making skills securing pivotal partnerships.
HRX: A Game-Changer in Fitness
Under Zaidi’s stewardship, HRX revolutionized the Indian fitness landscape by venturing into e-commerce in collaboration with platforms like Myntra. This strategic move propelled HRX to unprecedented heights, achieving a turnover of Rs 350 crore within its inaugural fiscal year.
A Legacy of Inspiration
Together, Hrithik Roshan and Afsar Zaidi epitomize the fusion of star power and business acumen, redefining celebrity entrepreneurship in India. Their shared vision and unwavering determination continue to inspire millions, leaving an indelible mark on the realms of fitness, fashion, and entertainment.
