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Home » RobAd Transforming Retail Experiences
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RobAd Transforming Retail Experiences

RobAd: Redefining Retail with Innovative AI, Robotics, and IoT Technologies for Enhanced In-Store Marketing Experiences
Athira SethuBy Athira Sethu11 May 2024Updated:2 August 2024No Comments3 Mins Read
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Estro Tech Robotics, a pioneering startup hailing from Kerala, is at the forefront of revolutionising the retail landscape. Through the seamless integration of Robotics, AI, and IoT technologies, the company is redefining how consumers interact with products and brands in physical retail environments. With a steadfast commitment to innovation and excellence, Estro Tech Robotics is introducing groundbreaking solutions that promise to reshape the future of retail.

RobAd: Redefining In-Store Marketing

At the heart of Estro Tech Robotics’ innovative lineup lies RobAd, a revolutionary in-store marketing device poised to transform traditional promotional strategies in supermarkets. Combining state-of-the-art technology with customizable features and data acquisition capabilities, RobAd transcends conventional marketing approaches, offering an unparalleled experiential journey for both brands and shoppers alike. By harnessing light, sound, and motion, RobAd creates emotional connections with consumers, driving engagement and ultimately leading to increased sales.

Meet the Visionaries Behind the Innovation

Founded by a group of friends who shared a common vision, Estro Tech Robotics is led by Christo Varghese, Christo Kollannur, Rahul Vincent, and Bonsto Wilson. These co-founders, who began their entrepreneurial journey after completing B Tech, bring a unique blend of passion, expertise, and camaraderie to the table.

Driven by Curiosity and Passion

The team at Estro Tech Robotics is fueled by an insatiable curiosity and an unwavering passion for innovation. Constantly pushing the boundaries of what’s possible, they are dedicated to exploring new frontiers and developing products that not only meet but exceed the evolving needs of retailers and consumers.

Key Features of RobAd

RobAd’s innovative design encompasses a range of cutting-edge features aimed at elevating the in-store marketing experience:

Human Detection: Ensuring precise detection of shoppers to optimise engagement.

Light: Highlighting products to enhance their appeal and visibility.

Sound: Captivating shoppers’ attention with custom voice advertisements.

Motion: Creating remarkable interactions by presenting products to shoppers.

Analytics: Providing insightful data to inform strategic decision-making.

IoT Connectivity: Enabling seamless control and real-time data streaming for enhanced efficiency.

Beyond Retail: Viruzid UV Rover:

In addition to revolutionising retail, Estro Tech Robotics has also made significant strides in addressing public health challenges. Their innovative UV sterilising robot, Viruzid UV Rover, marks India’s first foray into this domain. Developed by the visionary team, this project underscores Estro Tech Robotics’ commitment to leveraging technology for the greater good.

Estro Tech Robotics stands as a beacon of innovation in both the retail and public health sectors. With products like RobAd revolutionising in-store marketing and initiatives like the Viruzid UV Rover addressing pressing health concerns, the company continues to push the boundaries of what’s possible. Led by a dynamic team of visionaries, Estro Tech Robotics is poised to shape the future of industries through its unwavering commitment to excellence and innovation.

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Athira Sethu
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