Swiggy Instamart, a fast-commerce platform, has partnered with Park+, a FASTag distribution platform, to provide IndusInd Bank FASTags in less than 10 minutes. This marks the debut of doorstep delivery for FASTags by a fast-commerce or e-commerce platform, offering customers unprecedented convenience.
“This is the first time a quick commerce or e-commerce platform has provided customers the convenience of doorstep delivery for FASTags. This strategic partnership aims to address a critical gap in the market by providing a convenient and swift solution for accessing FASTags,”Swiggy reportedly said in a statement.
FASTags will be accessible to users on Swiggy Instamart across 29 cities, including Delhi NCR, Mumbai, and Bangalore. The adoption of FASTags has been steadily rising, with over 7.98 crore FASTags issued in India as of November 2023. Swiggy stated that the key advantage of purchasing a FASTag on Swiggy Instamart is the seamless integration with Park+ and IndusInd Bank as the issuing partner. Additionally, with Park+’s advanced parking and vehicular management systems, users can make digital payments effortlessly at toll booths, parking spots in malls, corporate parks, or movie halls, eliminating the need for cash transactions.
Phani Kishan, Head of Swiggy Instamart, said, “FASTag epitomises seamless payment and convenience, and its accessibility should reflect the same. Traditionally, acquiring a FASTag involved lengthy processes, either through bank portals or physically visiting toll booths, resulting in delivery and activation wait times ranging from 3 to 7 days. With FASTags now available on Swiggy Instamart, users can obtain them anytime, anywhere, reducing delivery wait time from days to under 10 minutes,” he added.
Amit Lakhotia, Founder & CEO of Park+, said in the statement, “Our robust relationship with IndusInd bank allows us to deliver IndusInd FASTags to customers in less than 10 minutes, thanks to Swiggy Instamart. Furthermore, we are also working with relevant FASTag issuing partners to educate users about FASTag buying/renewal/recharge, etc.”
