One remarkable innovation in the food industry is the emergence of “green meat,” a plant-based alternative designed to offer a meaty and flavorful experience while addressing concerns about animal cruelty, health, and environmental impact.
Developed by Kochi-based startup Greenovative Foods Pvt Ltd, their products, including the ready-to-eat Pepper Greenmeat and ready-to-cook Meat-like-Chunks, are crafted from plant proteins such as soya and pea, and are free from trans-fat and cholesterol.
Priced competitively at Rs 230 for Meat-Like Chunks and Rs 275 for Pepper Greenmeat, these offerings cater to conscientious consumers seeking guilt-free meat substitutes. Currently, the startup’s pilot plant at Kinfra Hi-Tech Park produces 100kg of these products, with plans for further expansion.
For those concerned about the health and environmental implications of traditional meat consumption, the Green Meat offers a compelling solution. Utilizing innovative texturization technology, it replicates the taste and texture of meat without compromising on nutritional value.
Manufacturing involves simple steps of mixing and heating under pressure, starting with high-quality ingredients sourced from reputable suppliers. The result is a plant-based product with a taste and consistency akin to animal-based meat.
The Green Meat lineup boasts various ready-to-eat options like the Pepper GreenMeat and the popular GreenMeat Ghee Roast, catering to convenience-oriented consumers.
What sets this product apart is its nutritional profile. With no cholesterol or trans-fat and rich in proteins, essential amino acids, zinc, Vitamin B12, and dietary fibers, it offers a healthier alternative to conventional meat.
Moreover, choosing GreenMeat over animal-based options reduces carbon emissions and water usage, promotes agriculture by driving demand for plant-based ingredients, and enhances convenience with its room-temperature storage and minimal cooking requirements.
With its initial focus on Kerala and plans for expansion across South India and eventually into overseas markets by 2025, The Green Meat aims to revolutionize the alt-meat industry. Through ongoing research and development, it aspires to offer consumers a sustainable, cruelty-free, and delicious alternative to traditional meat products, ushering in a new era of mindful eating.
The GreenMeat is a plant-based / vegetarian meat alternate. You can buy greenmeat online here: https://shop.thegreenmeat.com/ (Also available in Amazon. Just search for “Greenmeat”
