Astra Tech, the leading consumer technology holding group in the MENA region, has announced a significant milestone in the fintech sector. In collaboration with Mastercard, the company has successfully issued over 100,000 Botim multi-currency cards in the UAE within just four months of their launch.
This achievement sets a new benchmark in the UAE market, breaking records for the rapid adoption of fintech solutions. Astra Tech highlighted in a media statement that this milestone underscores the efficiency and innovation of the company while indicating a surging demand for reliable and trustworthy fintech services across the region.
Abdallah Abu Sheikh, Founder of Astra Tech and CEO of Botim, emphasised that the overwhelming interest and growth in Botim Prepaid Cards within such a short timeframe reflect the maturity of the UAE’s consumer market. He expressed confidence in challenging legacy banks and surpassing them in the near future, driven by the company’s commitment to innovation and financial inclusion.
Looking ahead, Astra Tech reaffirmed its dedication to further expansion and innovation in the fintech sector. Plans include broadening the scope of multi-currency offerings and introducing a new loyalty program in collaboration with Mastercard. These initiatives aim to improve user experience, cater to diverse user needs, and solidify Botim’s position in the market.
