Jawed Habib, a prominent name in the Indian hairdressing scene, has successfully expanded his empire to over 550 unisex salons across India and three internationally. As he sets his sights on a broader global reach, his business, currently valued at approximately $30 million, reflects an operational profit of $200,000 in 2015-16.
A Visionary Approach to Global Expansion
Habib’s aspiration for a global footprint, although deemed ambitious by Time magazine, aligns with McKinsey’s prediction of a nine percent annual growth in the personal products and services sector in India. The burgeoning middle class, rising consumer incomes, and a fashion-centric lifestyle in Asia have fueled the global hair and beauty industry, projected to reach $265 billion by 2017.
Bridging Generations and Cultivating Success
With a rich family history in the industry—his grandfather served as the personal barber to India’s last Viceroy, Lord Mountbatten, and its first Prime Minister, Jawaharlal Nehru—Habib brings a unique legacy to his venture. The strategic success behind his empire lies in targeting provincial customers in second-tier Indian cities, offering haircuts ranging from two to ten dollars to meet the demands of an audience aspiring to emulate Bollywood icons like Salman Khan and Shah Rukh Khan.
Revolutionising the Industry – Tesco Style
Eager to become the “Tesco” of the hair and beauty industry, Habib now envisions conquering village-level markets by converting existing salons and allowing original names to be integrated into his brand. His innovative marketing plan emphasises customization, collaboration with diverse franchisees, and addressing local needs, creating a cost-effective and culturally appropriate approach.
Scaling Up: Strategies for Europe and America
In tackling established markets like Europe and America, Habib recognizes the need for a nuanced strategy. He plans to collaborate with country master franchisees, integrating local knowledge with the brand’s expertise. Diversification into alternative therapies for rejuvenation emerges as a profitable avenue, complementing the brand’s focus on holistic grooming services with a clinical and scientific approach.
Mass Market Appeal
What sets Habib apart from upmarket Western brands like Vidal Sassoon and Toni and Guy? According to him, the differentiator is catering to the mass market. While upmarket brands focus on niche markets, Habib’s mass-market approach resonates with a broader audience, aligning with his vision of global expansion.
