D Fresh Food has made a significant leadership change with the appointment of Rajat Diwaker as its new CEO for the Indian market. This move comes as PC Musthafa, the long-serving leader of iD Fresh, transitions into the role of Global CEO while continuing to serve as the Chairman of the Board of Directors.
Diwaker’s FMCG Expertise:
Rajat Diwaker, an industry veteran with over two decades of experience in the FMCG sector, assumes the role of CEO for iD Fresh Food in India. Diwaker’s previous position was as the Managing Director of Marico Bangladesh Ltd.
Global Responsibilities for Musthafa:
PC Musthafa, in his new role as Global CEO, will spearhead global expansions, the development of food-tech capabilities, and strategic acquisitions. The strategic decision aligns with iD Fresh’s growth plans and its commitment to global market penetration.
International Leadership Strategy:
iD Fresh Food is set to further fortify its international presence by appointing dedicated business heads and CEOs for each international market. This move is part of the company’s growth strategy, aiming to capitalise on its success beyond Indian borders.
Expansion Plans for 2024:
Looking ahead, iD Fresh plans to enter new markets such as Singapore and Australia, while also intensifying its presence in existing markets. The company is actively recruiting for the position of US CEO to lead its operations in the American market.
Global Outlook and Musthafa’s Vision:
With over a third of its revenue generated internationally, iD Fresh is poised for strategic global growth. PC Musthafa, reflecting on the journey, expressed confidence in Rajat Diwaker’s leadership. Musthafa aims to lead the brand into new global markets, driven by the enduring consumer love cultivated over the years.
Financial Milestones and Future Endeavours:
In 2022, iD Fresh Food secured a substantial ₹507 crore in a Series D funding round, marking one of the largest deals in the food startup space. Established in 2005, the company continues to provide a diverse range of products, including idly/dosa batter, Parotas, Vada batter, Chapati, paneer, and more, reaching over 30,000 retail outlets daily.
Conclusion:
The strategic leadership changes at iD Fresh Food signal an ambitious phase for the company, blending the experience of a new CEO with the global vision of its seasoned leader. As iD Fresh expands its footprint and explores new markets, it remains committed to delivering quality products and winning hearts globally.
