Hyundai Motor has named Bollywood star Deepika Padukone as its brand ambassador, solidifying its position as a dynamic brand in India. According to Hyundai Motor India’s CEO Ganesh Mani, Deepika Padukone’s presence will assist in providing the best representation for Hyundai’s vehicles in terms of style, performance, and an enhanced driving experience. The company expressed its satisfaction in having globally acclaimed Deepika Padukone as its brand ambassador.
In her role as the brand ambassador, Deepika Padukone is expected to contribute to Hyundai’s efforts to connect with the youth in India, aiming to make the brand more appealing. Hyundai Motor India, the country’s largest passenger car exporter and the second-largest car manufacturer, sees the endorsement by Deepika Padukone as an important move to strengthen its brand image.
Deepika Padukone joins other notable personalities like Shah Rukh Khan and Hardik Pandya, who have previously served as Hyundai brand ambassadors. Over the past 25 years, Shah Rukh Khan has been associated with Hyundai, while Hardik Pandya recently became the brand ambassador for the newly launched Alcazar SUV.
As of November, Hyundai Motor India recorded the sale of 49,451 units, reflecting a 3% growth compared to the previous year. The company has been actively participating in regional markets, contributing approximately 6 lakh vehicle sales in the fiscal year.
