Hyundai Motor India has announced a thrilling collaboration with Red Bull for the inaugural Red Bull Urban Downhill, a high-speed mountain biking event set to take place in Aizawl, Mizoram, in March 2024. This partnership marks the first-ever collaboration between Hyundai Motor India and Red Bull in India, bringing together the dynamic worlds of automotive innovation and extreme sports.
An Adrenaline-Packed Adventure Course
Red Bull Urban Downhill is not your typical mountain biking event. Athletes navigate a downhill adventure course filled with various obstacles and high jump ramps, promising an adrenaline-packed experience for participants and spectators alike.
Hyundai’s Outdoorsy Spirit Meets Red Bull’s Energetic Vibes
Mr. Virat Khullar, AVP & Vertical Head, Marketing, Hyundai Motor India, expressed excitement about the collaboration, stating, “This association is the perfect amalgamation of Hyundai Motor India’s outdoorsy spirit with Red Bull’s energetic spirit. This partnership aligns with a common cohort that is enthusiastic, fun-loving, and outgoing, creating benchmarks with a new age audience.”
Elite Performer Tomáš Slavík Joins the Excitement
Renowned Red Bull Athlete Tomáš Slavík, known for his achievements in the mountain bike 4X discipline, shared his enthusiasm for the groundbreaking urban downhill project in Aizawl. Slavík expressed, “I am thrilled to have been part of the first-of-its-kind urban downhill in Aizawl. Exploring challenging routes and breathtaking views during my time there was truly exhilarating.”
Recognition from Indian Sports Icons
Indian cricketer Smriti Mandhana applauded the collaboration, expressing her thrill at witnessing Tomas Slavík’s incredible feats. She highlighted the seamless blend of Slavík’s skills with the spirit of adventure, showcasing the prowess of both Hyundai and Red Bull in pushing the boundaries of exploration.
Growing Fan Base and Introduction to Northeast India
Recognizing the increasing fan base for mountain biking, especially in the Northeast region of India, Hyundai and Red Bull aim to introduce this thrilling sport to Indian enthusiasts. The event, titled “Red Bull Urban Downhill Tlang Ruam, Aizawl,” aims to act as a catalyst for the sport’s growth in India.
Commitment to Nurturing Local Interest
Hyundai and Red Bull’s commitment to nurturing local interest in extreme sports is evident through engaging content created in collaboration with Tomas Slavik, a celebrated mountain biking professional and a UCI 4X World Champion. A documentary featuring Slavik’s journey was recently created during his visit to India.
Hyundai’s Venue N Line Takes Center Stage
An engaging companion on Slavik’s journey was Hyundai’s Venue N Line. The documentary, along with action clips, will be shared on various social media platforms to generate excitement leading up to the Red Bull Urban Downhill Tlang Ruam, Aizawl, slated to happen in March 2024. Hyundai and Red Bull are poised to make history in India’s extreme sports scene with this adrenaline-fueled collaboration.
