The State Bank of India (SBI) has announced its collaboration with cricketing legend Mahendra Singh Dhoni, naming him as the bank’s official brand ambassador. As the brand ambassador of SBI, MS Dhoni will play a pivotal role in various marketing and promotional campaigns.
“We are pleased to onboard MS Dhoni as Brand Ambassador of SBI. Dhoni’s association with SBI as a satisfied customer makes him a perfect embodiment of our brand’s ethos. With this partnership, we aim to reinforce our commitment to serving the nation and our customers with trust, integrity, and unwavering dedication,” said Dinesh Khara, Chairman, SBI
This association symbolizes the bank’s commitment to forging deeper connections with its customers, reflecting the values of reliability and leadership, the statement added.
“His remarkable capacity to maintain composure in stressful situations and his renowned ability for clear thinking and rapid decision-making under duress makes him the ideal choice that resonates with SBI, to connect with its customers and stakeholders across the country,” said SBI.
