TMRW House of Brands, an Aditya Birla Group venture, announced an expansion in their portfolio of brands with a partnership with The Indian Garage Co (TIGC). TMRW invested INR 155 Cr in the digital-first fashion brand in the casual wear market with Men’s Wear segment and recent expansion into Women’s Wear and Plus Size segments with FreeHand and HardSoda brands respectively. TIGC reportedly clocked a revenue of INR 300 crore in FY23 with a healthy profit margin.
“We are excited to announce our partnership with TIGC which expands our portfolio in the Casual Wear space. With a deep consumer understanding and product strength, TIGC has demonstrated a compelling product-market fit, stellar scalability and strong consumer love reflected in their Top 1 to 5 ranking across e-commerce platforms. As a coach and catalyst to their blitz scaling journey ahead, we are deeply committed to the collaboration with Anant who has demonstrated phenomenal execution capabilities as a founder,” said Prashanth Aluru, CEO and Co-founder TMRW.
Founded by Anant Tanted, TIGC has an impressive growth story. The brand has grown 6 times growth in the last 3 years and holds leadership positions across multiple E-commerce marketplaces. With the partnership with TMRW, TIGC is poised to exploit multiple growth avenues across channels (including Direct-to-Consumer and offline/omni-channel) and deeper expansion into sub-brands & categories.
“Since inception we have built TIGC as a brand that brings high-quality, unique fashion apparel while staying committed to the affordability of it. To enable this, we have built an end-to-end design and manufacturing value chain that gives us complete control over the system. Our in-house tech, Chanakya, aids this entire process. We have reached a point in our journey where we felt the need for a partner who would enable us to take the next big stride in our growth journey. Our collaboration with TMRW enables just this! With our fundamentals in place and our robust partnership with TMRW, we are ready to evolve to the next level & position TIGC as a frontrunner of online fashion in the country,” said Anant Tanted, Founder, The Indian Garage Co.
With TMRW’s investment and capabilities, TIGC has a path to become the leading brand in men & women casual wear with a path to INR 1500 Cr in the next 5 years and a strong focus on Tier II/III city led growth, expressed the company in an official statement.
