BIVA Analytics, a plug and play analytics platform, offering e- commerce businesses a unified analytics perspective across multiple platforms, today announced the completion of its Seed funding round, raising $500K. This round was led by Equanimity Ventures, with participation from T-Hub, SucSeed Ventures, WarmUp Ventures and value-additive angels. As per the company, the investment underscores the confidence in BIVA Analytics’ innovative approach to e-commerce analytics and its potential to revolutionize the industry.
“Our investment in BIVA Analytics reaffirms our unwavering commitment to fostering innovation within the startup ecosystem. BIVA Analytics epitomizes the pioneering spirit we wholeheartedly champion. This investment perfectly aligns with the strategic vision of T-Hub’s T-Fund, which was established to bolster the investment landscape in Telangana and bolster indigenous startups,” said Mahankali Srinivas Rao (MSR), CEO, T-Hub.
With the Funding
BIVA Analytics, with the infused capital, plans to focus on product development, market expansion, and talent acquisition. These investments will further enhance their e-commerce analytics product offerings and solidify their position in the market. In addition, BIVA has ambitious plans to integrate AI for marketing automation and competitor benchmarking, stated the company in an official release.
T-Hub
T-Hub, India’s startup incubator, has played a pivotal role in supporting BIVA Analytics through its Lab32 program. Over the past six months, T-Hub has been instrumental in nurturing BIVA’s growth by providing guidance on product development, go-to-market strategy, and investor connections. Moreover, T-Hub’s T-Fund is a dynamic force in the startup ecosystem, supporting entrepreneurs through its 6 M Framework (Money, Methodologies, Market access, Mentorship, Motivation, and Manpower).
Commenting on the investment, Rajesh Sehgal, Managing Partner, Equanimity Ventures, said “BIVA’s platform empowers e-commerce businesses with unified analytics, automation, and growth potential. Abhiram and Akhila have a deep understanding of user problems, which is reflected in the robust SaaS platform that they have built. Until now, they have been under the radar fine tuning the product. The current funding round will help them get discovered. We believe that BIVA is poised to revolutionize e-commerce analytics and are excited to partner with them as an early backer.”
BIVA
Biva, a no-code analytics platform, offers e-commerce businesses a unified analytics perspective across multiple platforms. It delineates the brand’s customer journey into pre, during, and post-sale details through pre-built dashboards and reports. This enables workflow automation and seamless interpretation of insights for enhanced business efficiency.
