Maruti Suzuki, one of India’s leading automobile manufacturers, has made an impactful entry into the seven-seater MPV segment with the launch of their latest offering, the Invicto
Priced at Rs 24.79 lakh (ex-showroom), this vehicle marks a significant milestone in Maruti Suzuki’s collaboration with Toyota, where for the first time, Maruti Suzuki is providing badge-engineered products to Toyota.
The Invicto, based on the Toyota Innova Hycross, aims to elevate Maruti Suzuki’s portfolio in India, targeting the premium segment.
The Maruti Suzuki Invicto: Premium Offerings at a Competitive Price:
Maruti Suzuki’s entry into the seven-seater MPV space with the Invicto showcases the brand’s ambition to cater to the growing demand for spacious family vehicles. With three distinct variants available – Zeta+ 7-seater, Zeta+ 8-seater, and Alpha+ 7-seater – the Invicto provides customers with a range of choices to suit their preferences and needs.
A Twist in the Partnership:
Roles Reversed:
The collaboration between Suzuki and Toyota has been fruitful for both manufacturers. In the past, Maruti Suzuki has shared its popular models, such as the Baleno (Glanza) and Vitara Brezza (Urban Cruiser), with Toyota. However, with the Invicto, the roles have been reversed, as Maruti Suzuki adopts the Toyota Innova Hycross platform to create their latest offering. This partnership strengthens the ties between the two automotive giants and sets the stage for more exciting collaborations in the future.
Maruti Suzuki’s Entry into the Premium Segment:
The Invicto’s launch through Maruti Suzuki’s premium dealership chain, Nexa, emphasizes the brand’s focus on expanding its presence in the premium segment. By positioning the Invicto as a premium offering, Maruti Suzuki aims to attract customers who value sophistication, comfort, and spaciousness in their MPV.
Competitive Pricing and Features:
In a move that will undoubtedly catch the attention of potential buyers, the Maruti Suzuki Invicto comes with a slightly lower price tag compared to the Toyota Innova Hycross. The difference becomes more apparent when comparing the top-end variants of the two models. However, it is essential to note that this cost advantage comes with some compromises.
Safety and Comfort Differentiations:
While the Invicto offers an impressive range of features and comforts, it does not include the Advanced Driver Assistance Systems (ADAS) found in the top-end variant of the Toyota Innova Hycross. Furthermore, the Invicto lacks the Ottoman function for the rear captain seats, which the Innova Hycross proudly boasts. These exclusions contribute to the price difference between the two models, allowing buyers to make an informed decision based on their priorities.
Maruti Suzuki’s launch of the Invicto signifies a significant milestone in their partnership with Toyota.
While the absence of certain safety features and rear seat functionalities might disappoint some, the Invicto still provides a compelling choice for families seeking a comfortable and versatile vehicle. As Maruti Suzuki expands its offerings and explores more collaborations, we can expect exciting developments and increased competition within the Indian automotive market.
