Pizza giant Domino’s made headlines at the Glastonbury Festival in the UK by trailing their first-ever delivery by jetpack. Inspired by the festival’s headliner, Elton John, Domino’s aimed to provide a unique and rapid delivery experience to festival-goers. Partnering with Gravity Industries, the company designed a custom suit that kept both the pilot and the pizza warm. The jetpack delivery garnered excitement and curiosity among attendees, sparking speculation about the future of fast food delivery.
Inspiration from “Rocket Man”:
Domino’s drew inspiration from Elton John, the headliner at the Glastonbury Festival, to launch their jetpack delivery trial. Unable to serve slices inside the festival, the pizza chain aimed to provide a rapid and unconventional delivery option for hungry campers.
Collaboration with Gravity Industries:
Partnering with Gravity Industries, Domino’s developed a fully customised suit that ensured the safety of the pilot and maintained the temperature of the pizza during flight. While pizza delivery was not Gravity Industries’ typical application, this collaboration showcased the future potential of fast delivery services.
The Jetpack Delivery Experience:
Footage of the jetpack delivery showed the lucky delivery person hovering near a Domino’s store in Glastonbury before entering the building. After a quick systems check, the pilot took off towards the festival, presumably with the pizza in tow. Attendees marvelled at the sight of the jetpack delivery, expressing excitement for the possibility of future doorstep deliveries.
Enthusiastic Reception:
Festival-goers and pizza enthusiasts alike were captivated by the spectacle. Many expressed their surprise and anticipation for the future of pizza delivery. The unique combination of advanced technology and the joy of enjoying pizza at Glastonbury sparked conversations and garnered attention.
Future Implications:
While Domino’s has not confirmed further plans for jetpack delivery, they hinted at the idea having potential for expansion. The company’s assistant PR manager, Sam Wilson, left room for speculation, suggesting that the concept might have “legs… or wings… or jets.” The trial showcased the company’s commitment to innovation and exploring unconventional methods of food delivery.
Domino’s successful trial of jetpack delivery at the Glastonbury Festival demonstrated the company’s dedication to providing unique and efficient delivery experiences. The collaboration with Gravity Industries and the positive reception from festival attendees opened up possibilities for the future of fast food delivery. As technology continues to evolve, innovative approaches like jetpack delivery may become a more common sight in the food delivery industry.
