BYD Expands Its Electric Vehicle Portfolio with New Sub-Brand ‘Fang Cheng Bao’
BYD Diversifies Beyond Mass-Market EVs
Chinese automaker BYD is making significant strides in the electric vehicle industry by extending its focus beyond conventional mass-market vehicles. The company recently introduced its new sub-brand ‘Fang Cheng Bao,’ meaning ‘Formula’ and ‘Leopard’ in Chinese, symbolising its commitment to transformative growth and digital exploration.
A New Addition to BYD’s Sub-Brand Family
‘Fang Cheng Bao’ becomes the fifth sub-brand to join BYD’s existing lineup, which includes Dynasty, Ocean, Denza, and Yang Wang. This latest addition is specifically designed to offer a range of distinctive and high-performance new energy vehicle models, catering to the evolving needs of discerning consumers.
Embracing a Paradigm Shift in Mobility
Wang Chuanfu, Chairman and President of BYD, emphasises that the global transition to e-mobility represents more than just the replacement of fossil fuel-powered cars with electric ones. He believes that this shift is a minor aspect of a larger transformation unfolding in the automotive industry. BYD is actively engaged in exploring this broader realm of possibilities.
Wang Chuanfu stated, “At BYD, we recognize that the global e-mobility transition goes beyond a simple revolution in the automobile sector. It encompasses a far-reaching realm of possibilities, and we are determined to be at the forefront of this transformative journey.”
BYD’s strategic move to introduce the ‘Fang Cheng Bao’ sub-brand underscores its commitment to innovation, technological advancement, and the pursuit of new horizons within the electric vehicle domain. As the industry continues to evolve, BYD remains dedicated to driving the future of sustainable transportation.
