Flyrobe is a Mumbai-based start-up that is changing the way people shop for fashion. Founded in 2015 by Shreya Mishra, Pranay Surana, and Tushar Saxena, Flyrobe is a platform that allows users to rent designer clothes and accessories for any occasion, from weddings to cocktail parties to corporate events.
The idea behind Flyrobe was born out of the founders’ own frustrations with the traditional fashion industry. They recognized the growing trend of people wanting to wear designer clothes without having to buy them outright, as well as the environmental impact of fast fashion. They saw an opportunity to create a more sustainable and affordable alternative to traditional fashion retail, and Flyrobe was born.
Flyrobe’s app allows users to browse through a curated collection of designer outfits and accessories from top brands and designers, such as Manish Malhotra, Sabyasachi, and Anita Dongre. Users can rent the items they want for a fraction of the retail price, with options for 4-day, 8-day, or 12-day rentals. The app also offers a seamless user experience, with features like home delivery and pickup, easy payment options, and a hassle-free return process.
One of the key factors behind Flyrobe’s success has been its ability to venture into the growing demand for sustainable and ethical fashion. By promoting the idea of renting clothes instead of buying them, Flyrobe is contributing to the reduction of waste and pollution caused by the fast fashion industry.
In addition, Flyrobe has been able to attract a wide range of customers, from college students to working professionals to brides-to-be. The company has also expanded beyond Mumbai to other major cities in India, including Delhi, Bangalore, and Hyderabad.
Flyrobe has also received recognition for its innovative approach to fashion retail. The company has raised multiple rounds of funding from top investors, including Sequoia Capital and IDG Ventures, and has been recognized with several awards for its contribution to the fashion industry and its use of technology.
Flyrobe has big future expansion ambitions, both domestically and abroad. The business is also looking at additional tech-related services for its platforms, such as virtual try-on capabilities and outfit recommendations driven by artificial intelligence. As a start-up that has successfully disrupted the conventional fashion business by capitalizing on the rising demand for sustainable and ethical clothes, Flyrobe stands out as an outstanding example. Flyrobe has developed a new method for individuals to acquire luxury clothing while simultaneously making a positive impact on a more sustainable future with its cutting-edge platform and user-friendly software.
