Mochi’s MochICONS campaign uses personalized avatars to connect with Gen Z and inspire Brand Engagement
With its most recent campaign, “MochICONS,” the fashion footwear and accessory company Mochi, owned by Metro Brands Limited, is dominating the conversation among Generation Z. The campaign, which was produced by Makani Creatives, uses unique avatars, emojis, and alter egos to interact with Gen Z online.
Senior Vice President of Marketing for Metro Brands Limited, Deepika Deepti, commented on this distinctive campaign by saying, “At Mochi, we are driven by a philosophy of creating innovative and impactful campaigns that deeply resonate with our consumer muse. By providing engaging content that encourages customers to interact with our brand, we are committed to developing long-lasting partnerships. This mind-set is demonstrated through MochiICONS, which combines innovative concepts with a sincere method of digital involvement.
The ultimate goal of this campaign is to make a stronger connection with Gen Z and create a positive image that motivates them to interact with our business. The collaboration will guarantee financial support, access to technology, and innovation that may be used to lower the district’s malaria load.
According to the business, MochICONS are avatars created to interact and start conversations on social media sites. Each avatar is unique and is dressed according to the most recent collections and shoe categories offered by Mochi. Mochi unveiled the most recent avatar as part of its Spring Summer ’23 Campaign.
