Ashneer Grover, the co-founder of fintech company BharatPe, has launched a new fantasy cricket app, CrickPe, ahead of the Indian Premier League (IPL) 2023. The app is aimed at providing a unique and engaging experience for cricket fans, who are always looking for new ways to engage with the sport.
CrickPe is designed to allow users to create their own fantasy cricket teams, compete with other users, and receive real-time updates and statistics. This is expected to attract a large number of cricket enthusiasts, who are always looking for ways to engage with the sport beyond just watching matches.
The launch of CrickPe is part of BharatPe’s broader strategy to tap into the lucrative fantasy sports market in India, which has been growing rapidly in recent years. The fantasy sports market in India is expected to reach $3.7 billion by 2024, driven by the increasing popularity of cricket and the rise of digital platforms.
“We are excited to launch CrickPe, which will allow cricket fans to engage with the sport in a new and exciting way. With the IPL 2023 just around the corner, we believe that the app will be a hit among cricket enthusiasts,” said Ashneer Grover.
Ashneer Grover is a well-known name in the Indian startup ecosystem. He co-founded BharatPe in 2018, which has quickly become one of the fastest-growing fintech firms in the country. BharatPe provides digital payment solutions to small and medium-sized businesses and has raised over $470 million in funding to date.
The launch of CrickPe is a significant step for Ashneer Grover and BharatPe, as it marks the company’s foray into the highly competitive fantasy sports market in India. The market is currently dominated by platforms like Dream11 and MPL, which have garnered a substantial user base and have attracted significant investments from venture capitalists and private equity firms.
CrickPe is currently available for download on the App Store and Google Play Store. With the IPL 2023 set to kick off soon, the app is expected to attract a large number of users and provide a new and exciting way for cricket fans to engage with the sport.
