OYO’s accelerator programme will offer financial support, access to a pan-India network of over 15,000 corporate customers and 10,000 travel agents, coaching and advice, dedicated relationship managers, and active monitoring of hotel-level dynamic pricing.
The program’s goal is to expand the presence of brands such as Townhouse Oak, OYO Townhouse, Collection O, and Capital O. The strategy is also in line with OYO’s goal of expanding its premium hotel presence in India by 2023. It intends to grow the number of luxury hotels operating under its brands.
According to Anuj Tejpal, Chief Merchant Officer of OYO, they come across numerous hotels whose vision for expansion and business acumen greatly outnumber the funds and resources available to them, and OYO has sought to encourage their growth in the past in whatever way we could. He stated that the team understood that by giving special attention to the effort and acting in a planned and focused manner to support many more such small companies, they will be able to promote many more such hoteliers.
