None of us were aware of the long and difficult yet successful journey behind Hinshara Habeeb when she penned the lengthy, heartfelt note that accompanied a picture on Instagram.
Manetain, a company co-owned by Mumbai local Yuba Mohammed Romin Aga and Malayali entrepreneur Hinshara Habeeb from Aluva, received a Rs 75 lakh investment after appearing in the Indian version of the popular business reality show “Shark Tank.”
Manetain, a company co-owned by Mumbai local Yuba Mohammed Romin Aga and Malayali entrepreneur Hinshara Habeeb from Aluva, received a Rs 75 lakh investment after appearing in the Indian version of the popular business reality show “Shark Tank.”
Hinshara was working at Deloitte, an international auditing company when she befriended Yuba through an online community for women with curly hair. They got into a discussion about the scarcity of curly hair products while chatting. They gradually started considering remedies and substitutes in order to establish an efficient curly/wavy hair care regimen. This requirement for suitable curly/wavy hair products gave rise to the idea for the start-up Manetain Hair care products and accessories. Later, Manetain, now an online retailer of hair care products, was founded in response to the challenges that women with curly and wavy hair faced in maintaining their hair.
The start-up’s initial endeavour was the sale of heat caps. Soon, Manetain launched shampoo, conditioner and several other hair care products on the markets. “Nearly 60% of Indians have curly to wavy hair, but lack information and product knowledge,” Hinshara said. She mentions that their goal is to reach out to the global curly hair community and offer a complete range of products to support their curly hair care regime. Hinshara said that the amount received via ‘Shark Tank’ will be utilised to expand the range of products and strengthen the marketing sector of the company.
Manetain currently sells more than 1,500 stock keeping units and intends to increase its selection to provide a complete curly hair care solution. Additionally, the business wants to use its investment to step up its marketing initiatives and draw more customers directly to its online store.
Manetain sells a variety of accessories like hair buffs and scrunchies in addition to a range of hair care products. These are intended to maintain and nourish curls.
