Reliance Consumer Products (RCPL), the FMCG division and a wholly-owned subsidiary of Reliance Retail Ventures (RRVL), has formed a strategic alliance with Maliban Biscuit Manufactories, which is headquartered in Sri Lanka (Maliban).
Through this agreement, Reliance will provide Indian consumers with a variety of biscuits.
Reliance will now compete directly with Britannia Industries and Parle Products in the biscuit market, marking the company’s entry into that market.
For the past 70 years, Maliban has been a household name in Sri Lanka thanks to its assortment of biscuits, crackers, cookies, and wafers. According to a release from RRVL, the company has increased the global markets for its products and now sells to over 35 nations on five continents.
For its rapidly increasing FMCG portfolio, RCPL introduced its packaged consumer products brand, “Independence,” in December.
According to a press release, RCPL’s aim is to provide Indian consumers with a variety of domestic and international consumer brands and product options that give an amazing value proposition.
Maliban has a strong market position and a long history of credibility, according to Isha Ambani, executive director of RRVL. With the help of this strategic alliance between RCPL and Maliban, we will be able to give our Indian customers a fantastic value proposition through high-quality products while also expanding our FMCG range with a strong brand.
“The complementing qualities of our two organisations will enable us to provide the distinctive and highly sought-after tastes of Maliban to India’s discerning consumers,” Kumudika Fernando, group managing director of Maliban, added in the release. We are eager to work with Reliance Consumer Products to achieve our common goal of offering top-tier goods to Indian consumers.
Reliance and Maliban will work together to create value propositions that will improve RCPL’s biscuit portfolio.
