Media disruptions are very uncommon.
There is a lot of possibility technology is bringing up. AR, VR, Metaverse and Immersive 3D, a whole bunch of things are now becoming possible. Now the 3D characters which we are creating are almost real. We can create lookalikes, we can take their mannerisms, then you can apply AI to create scripts, sequences.
It’s going very crazy.
Also with AR kind of glasses, you can actually place yourself around a content. For more than a hundred years now, viewing movies has had a proscenium nature. Movie happens on a screen and there’s a total disconnect between the audience sitting on the other side and watching the movie.