Tata Group to open 20 beauty tech stores in India
The stores would sell premium products like Estee Lauder and Bobbi Brown
It would be an ideal place for those who want to buy foreign skincare products
There would be virtual makeup kiosks and digital skin tests
The target audience would be those who are aged between 18 and 45
Tata would compete with industry giants like Nykaa and Sephora
The move is to capture India’s $16 billion fast-growing beauty and personal care marketplace
The conglomerate is yet to confirm the news
