Cricketer Mayank Agarwal has been named EatFit’s brand ambassador and investor, according to an announcement made by the Cure Foods-owned healthy food platform.
Agarwal will represent the company in all of its marketing initiatives, and as part of the partnership, he will invest in EatFit for the following two years.
Agarwal, a former captain of the IPL side Punjab Kings, feels that a balanced diet leads to a healthy lifestyle. EatFit has chosen a particular food selection to honour Agarwal’s passion for his sport and to go along with his persona and cricketing path.
EatFit also announced that it would produce a content series for its members to encourage them to adopt a healthy lifestyle and pursue their passions.