The Competition Commission of India’s most recent market research includes recommendations for film distribution chains, including the implementation of a box office monitoring system, sharing of promotion costs by multiplexes, and gradually eliminating the virtual print price.
On December 6, CCI ordered a market analysis of the Indian film distribution system to find competitive problems that could be fixed by self-corrective actions.
Box office monitoring systems should be used to create, record, and retain ticketing logs and reports, according to the antitrust watchdog. According to CCI, no stakeholder should be able to change the data that is gathered by such a system.
It has been advised that producers appoint impartial auditors to examine these monitoring devices and make sure they are operating as intended and are not being tampered with.
Participating in the study were six broadcasters and their associations, eleven Bollywood producers and their associations, fourteen producers from the Tamil, Telugu, and Malayalam film industries, eleven OTT platforms, and fourteen producers.
