The world’s richest man, Elon Musk, is marketing a brand-new fragrance as he maintains a tradition of making what appear to be jokes into in-demand goods.
Musk tweeted about the perfume on Tuesday before changing his Twitter bio to “Perfume Salesman,” calling it “Burnt Hair” and calling it “the essence of disgusting longing.” The scent was priced at $100 per bottle on a separate sales page published by Musk’s tunnelling business, Boring Co. Musk later tweeted that 10,000 bottles had been sold.
