What can you do with coconut water? You may have many answers to it, but for entrepreneur Jacob Thundil, it is a good business idea. He became a successful entrepreneur by selling coconut water in London.
A native of Kollam, Jacob studied Mechanical Engineering at TKM College, Kollam. He forayed into business with zero knowledge about marketing or branding.
His UK life started as an intern at British Telecom. His career expanded through Lloyds, HSBC, Bank of Scotland, Accenture, and Standard Chartered Bank. A business trip to Brazil in 2004 changed his life.
It occurred to him that he could sell pure coconut water in bottles. Thus, in 2004, he became the first person to sell bottled coconut water under the brand Cocofina.
In 2005, Cocofina won the Excellence in Food and Drink Award. In 2016, Jacob participated in Dragon’s Den, which is the UK version of Shark Tank. There, he received an offer of 75,000 pounds. Jacob did not have to look back since then.
About 45 per cent of the company’s sale comes from exports. Cocofina currently offers a range of 32 products. These products are available in health speciality and wellness stores across 28 countries.
