Reliance Retail’s activewear brand, Performax, signed cricketer and top Indian bowler Jasprit Bumrah as its brand ambassador.
Reliance aims to expand the presence of Performax through Reliance Retail’s fashion and lifestyle stores and digital platforms, as well as multi-brand stores.
Performax, Reliance Retail’s own brand, specializes in athletic apparel and offers a wide range of options across footwear, apparel and accessory categories. The brand is now sold in over 1,000 of his stores in over 330 cities.
