Reliance Retail forays into general trade. It will sell its own FMCG brands. The company has set a target of Rs 50,000 crore. Brands in both food space and non-food space will enter the market. Some food space brands are Good Life, Best Farms, Desi Kitchen, and Healthy Life. In the non-food space, it has entered the personal and homecare business. Brands in personal care include Get Real, Mothercare, Jive. The home care portfolio has My Home, Enzo, Snug, Shieldz and Samvaad. Over a period, Reliance may introduce Stock Keeping Units for general trade.
