FMCG major Marico has acquired a majority 54 per cent stake in the digital-first healthy breakfast and snacks brand True Elements
Marico purchased the stake through primary capital infusion and secondary buy-outs in HW Wellness Solutions
True Elements’ existing leadership team will continue to run the brand independently and build synergies
The transaction will expand Marico’s presence in the healthy foods segment
Accelerate its transformation by adding another digital-first brand with a strong portfolio
