The women’s healthcare market is booming drastically. According to reports, the global women’s healthcare market would hit $17.8 billion by 2024 from the current $9.6 billion. Startups in the industry are busy bringing about innovative solutions to women’s issues.
Channel I Am introduces seven such startups.
1. PROACTIVE FOR HER:
Started by Achitha Jacob in 2020, the startup ‘Proactive for Her’ offers both online and offline services to problems related to skincare, haircare, PCOS, menstrual health, and sexual health among others. It has a large team comprising therapists, nutritionists and doctors. The company claims that so far it has served 5,000 women and expects the number to rise to one lakh by 2023.
According to Achitha, founder and CEO of Proactive for Her, the stigma related to women’s menstrual, sexual and reproductive issues is not being addressed much. The startup intends to bridge that gap.
2. HERA:
Hyderabad-based startup ‘Hera’, founded by Vaishnavi Raju, has two wings – ‘Hera Now’, an e-commerce platform for selling products and services in women’s health and wellness, and ‘Herapedia’, a content platform focusing on women-related conversations. Hera’s solutions primarily focus on pregnancy and the sexual health of women.
3. THAT SASSY THING:
Sachee Malhotra started the femtech startup ‘That Sassy Thing’ in 2020. A sexual and menstrual wellness brand, it provides natural, dermatologically-tested, safe products that contain vagina-friendly ingredients. Some of its products are a hemp-based menstrual cramp care roller, pubic hair oil, underwear detergent, and an intimate wash that also functions as a body wash.
4. AVA
Evelyn Immanuel started the Bengaluru-based lifestyle management platform ‘Ava’ in 2019 for chronic conditions. Ava aims to be women’s ‘wellness buddy’ by promoting a discipline and holistic approach toward a quality life. Its programmes cover conditions like PCOS, insulin resistance and thyroid.
5. SAY CHEESE:
Rajpreet Kaur’s Mumbai-based femtech startup ‘Say Cheese’ finds solutions to women’s problems across career, relationships, and health. Founded in 2020, the startup allows users to measure their happiness quotient with its proprietary assessment tool ‘Happiness Evaluation Report (HER)’. The startup solves women’s problems by connecting the participants with industry experts.
6. ZEALTHY:
Established by Rishi Malhotra and Akhil Gupta in 2019, the Bengaluru-based healthcare startup ‘Zealthy’ intends to understand, share, and learn about women’s health issues in their native languages. In its tenure, the startup has partnered with healthcare institutions like Milann, Apollo Cradle, Motherhood, and Morpheus.
7. HEALOFY:
Gaurav Aggarwal and Shubham Maheshwari started the Bengaluru-based pregnancy and parenting community Healofy in 2016 to help Indian women deal with motherhood. The startup aims to provide women with access to relevant information related to motherhood. Across the top 20 Indian cities, one in four women in the early stages of motherhood accesses the Healofy app monthly.
