It is often said that “the best bridge between despair and hope is a good night’s sleep.” Sleep is the most important aspect of a healthy life. A good night’s sleep is inevitable for optimum health. Studies show that sleep deprivation leads to various physical as well as mental health issues like high blood pressure, heart attack, stroke, anxiety and depression. To tackle this, medical practitioners across the globe have been trying to raise awareness of the importance of good sleep through various programmes.
A recent survey indicated that India ranks second in the category of ‘most sleep-deprived’ with an average sleep time of 7 hrs 2 minutes while Japan tops the list with an average of 6 hrs45 minutes.
Everybody knows that comfortable mattresses play an indispensable role in proper rest. A good mattress provides the body with a comfortable posture keeping the spine in a neutral position, which adds to the sound sleep. Reports suggest that the global Mattress market size is estimated to grow to $39,820 million in 2022. It is expected to reach $55.850 million by 2028, with a CAGR of 5.8 per cent.
Here are a few startups that promise a good night’s sleep with their world-class, plush, state-of-the-art mattresses.
Wakefit
This Bengaluru-based startup was founded in 2016 by Ankit Garg and Chaitanya Ramalingegowda. A Direct-to-Customer startup, it promises to bring well-researched home sleep solutions to its customers with flagship products such as Orthopaedic Memory Foam Mattress, Dual Comfort Mattress, 7-Zone Latex Mattress, and the Foam Spring Mattress. The startup raised Rs 200 crore in Series C round led by SIG to boost supply chain and logistics management, technological enhancement, and market spending.
Sleep cat
Since 2017, founder Kabir Siddique has been on the mission to make customers indulge in comfortable and uninterrupted sleep. This D2C startup delivers vacuum compressed ‘mattress in a box’. It takes orders through its website and amazon. The startup raised Rs 11 crore in Series A round by DSG Consumer Partners and Sharrp Ventures.
The Sleep Company
IIM graduates Priyanka and Harshil Salot prefer innovation and technology. They introduced ‘smart grid technology’ that gives beds grid shapes to provide better comfort. Their sales mostly happen through Flipkart and Amazon. The startup raised Rs 13.4 crore in Pre-Series A round led by Fireside Ventures to enhance R&D capabilities, brand investment, and global market expansion.
Sleepy panda
The Bengaluru-based Monica Thakur, Veerendra Koujalagi, and Suhas Masuti claim that their product helps relieve backache using the memory foam cool gel technology. The startup is the manufacturer and wholesaler of Vita Ortho Memory Foam Mattress, Luna dual comfort ortho mattresses, memory foam and microfiber pillows. It follows the Business-to-Customer sales strategy.
Sunday mattress
‘Sleep as if every day is a Sunday.’ Such a fun and amazing way to advertise a product! Alphonsa reddy’s ‘sleep-focused’ mattress and pillows are internationally certified. The exclusion of carcinogenic substances according to the European standards is its best pitching sales strategy.
Now, I am off to my beauty sleep! Keep watching Channel IM for the latest updates from the startup world. Do like and subscribe Channel IM for more such startup news…
