I love my pets and I pamper them with all that is available!
Do you hear yourself saying this? Then this information is best suited for you.
A higher disposable income, growing popularity of having pets as companions, rising awareness about taking care of street animals and being empathetic towards animals are some other reasons why there is a rise in the population of pets in India, ultimately making pet commerce more popular.
India’s pet care market is expected to grow at a value of INR 7500 Crores on account of rising nuclear families, double-income households, change in lifestyle, urbanization, and increasing pet ownership coupled with the growing interest in pet humanization. A rise in demand for premiumization in pet care products, is one of the factors driving the market growth for pet care products. the Indian pet food market is projected to register a CAGR of 4.7% during the forecast period (2022-2027).
Love your pets like little babies? Then here are few indispensable pet product start-ups pet parents ought to know of
Heads Up for Tails
Founded in 2008 by Rashi Sanon, Heads Up For Tails (HAUF) offers a variety of pet products and services, including pet food, collars, leashes, and harnesses, dog bowls, dog clothing, car grooming kits, cat bow ties, cat furniture, and scratchers. It additionally offers customised items like personalised name tags, accessories, bedding, diners and so on. Rashi sanon quoted that pets are family. And family deserves only the best. In August 2021, the startup raised $37 million in a Series A round led by Verlinvest and Sequoia Capital India.
Pawfect.xyz
Founded in 2019 by Swapnil Shah and Udit Chugh, Pawfect is a Pune-based petcare startup that offers everything pet parents need.
Pet parents can book a doorstep prepping meeting, find a temporary stay or pet trainer, purchase pet food, buy medicines, and much more.
Supertails
Founded in 2021 by Varun Sadana, Vineet Khanna, and Aman Tekriwal, Supertails is a Bengaluru-based digital petcare startup that promises trustworthy veterinary care and a one-stop solution for pet food and supplies. The startup offers doorstep delivery of pet supplies across the country. Pet behaviour experts focus on making the parent understand their pet better thus eliminating the biggest challenge of traditional pet training services, where a pet gets used to following only the trainer and not the parent.
Wiggles
Founded in 2019 by Venky Mahadevan, Anuskha Iyer, and Rajh V Iyer, Wiggles.in is a D2C petcare brand. It offers doorstep convenience and services like vet on call, grooming, training, boarding, and online veterinary and behavioural consultation plans for pets.
Just Dogs
Founded in 2011 by Ashish Anthony and Poorvi Anthony, Just Dogs is an Ahmedabad-based omnichannel retailer for pet products. The platform offers dog and cat food, supplements, accessories, and other pet items such as crates, beds, and clothing, among others. The startup serves 1.5 lakh customers and has a presence across 42 stores in India.
Companies and retailers have quoted that A covid-induced surge in pet ownership and growing consumer awareness has spurred demand for pet products across India who love to splurge on their fur babies
