Meesho Rebrands Farmiso to Superstore & Merges with Core App
Meesho is integrating Farmiso within its core application by the first week of May
The company will be rebranding Farmiso to Meesho Superstore
Meesho claimed that currently its grocery business offers 500 products
It has scaled the grocery vertical to six states–Karnataka, Maharashtra, Telangana, Andhra Pradesh, Gujarat and Madhya Pradesh
By the end of this calendar year, it aims to expand Superstore to 12 states
Meesho competes with players like Citymall, Dealshare, and Flipkart’s Shopsy
