Anubhuti – An Experience, earning around Rs 11 lakh in a single year from Rs 2,500
Starting an online business with just Rs 2,500 and earning around Rs 11 lakh in a single year is not a trivial matter. That too an initiative by a housewife. Anubhuti Jain Mishra, 32, from Lucknow, is setting a different example with her venture Anubhuti-An Experience.
Anubhuti resigned her job at Google following the birth of her son in 2019. Her son, who had congenital kidney disease, needed full care. Amidst the responsibilities and hustle and bustle of a housewife, Anubhuti was on the lookout for starting her own business venture.
Pregnancy also took a toll on her hair and skin. But when most commercial products available in the market failed to show any results, Anubhuti revisited her love for DIY skincare routines, something she enjoyed during her teenage years. With this, she wondered if that could be a business. As Covid became more severe, she realized that most of the people were stepping into healthy habits. With that she had found where her passion lies. That’s how she launched her own brand for the first time in May 2021. The natural and handmade skin, hair and baby care products were priced from Rs 199 to Rs 499. In the first phase, Anubhuti promoted her products through social media and local fairs. With good response from the customers,she started manufacturing various types of products for hair and skin care. Within a very short period of time, the Anubhuti presented a variety of natural soaps, oils and skin-hair care products. The market demand for eco-friendly products has greatly benefited the entrepreneur.
Like any female entrepreneur, she faced challenges in the beginning. Anubhuti says that no one, including big shop owners and her own relatives, took her brand seriously in the first place. Anubhuti testifies that the brand’s current growth is the answer to all the criticisms and accusations she has faced.
The product is marketed not only through Anubhuti’s own website but also through online platforms such as Flipkart and Amazon. Products will be available on Myntra and Nykaa soon. Anubhuti’s products have a definite market space amidst its competition Neutrogena, Lotus and Khadi.
