Tata neu, a Boon or Bane to the consumers
Every Tata product is eagerly awaited by every consumer in India. This is because of the credibility of the Tata brand. A much awaited super app from Tata – Tata Neu — is coming soon. It is sure to be a notable venture as one of India’s largest companies with over $ 200 billion worth of businesses across the world investing billions in a new sector.The trial of Tata Neu is being conducted by the Tata Group.
We use different apps for food, grocery, electronics and clothing. Tata Neu brings all these on the same platform. The Tata Group already has a long list of services and products, from salt to aircraft. In addition, the Tata Group has been acquiring startups in strategically important areas over the past few days. Tata Neu will also include Tata-owned grocery startup BigBasket and the online pharmacy ,1mg. So using it literally feels like an app within an app. One-click services include Chroma for electronics products, AirAsia for flight booking, Taj for hotels, Tata Sky for satellite TV and so on. With this app, you can access all of Tata’s services, including luxury items to cosmetics to jewelry.
According to some review reports, the app’s home screen looks like a digital version of the shopping area at Dubai Airport. Another major attraction of the app is NeuCoins. The review says with every purchase from Tata Neu you will get cashback and discounts. The Tata Group is reportedly set to launch the largest loyalty program in the country. In fact, that’s why Tata Neu, like Amazon, is building its own payment platform.
In terms of privacy, at first glance, the trial report says that Tata Neu pays attention to user privacy. You can avoid promotional SMS, emails and push notifications with a single tap. You can also access the app on the screen lock. If people use this app for most of their internet transactions, Tata will benefit the most.
The industry is waiting to see if the Tata Group will come up with new innovative strategies to persuade consumers to adapt to this app.
Tata Neu is an experiment in consumer psychology. China is the first country to successfully implement SuperApp. Since the Tata model often has its own strategies, we will have to wait a little longer to know what wave Tata Neu will create.
