Meesho revamped e-commerce app style
Meesho , Founded in 2015 by Sanjeev Barnwal and Vidit Aatrey, lets any one start a business without an initial investment. The app, available in both play store and IOS helps users to buy and resell products.
It solely constitutes women entrepreneurs, housewives, college students, shop owners, beauticians, wholesale traders, or anyone looking for a part-time job or a way to start their online business.
The Internet commerce firm, Meesho had announced the launch of an integrated e-commerce mobile app for buyers and sellers as part of its effort to drive the digitization and promotion of small businesses in India. The app is equipped with the latest features, which lets users toggle between the buyer and seller interface with a single click. Meesho claims that the new features which were accessible only in the web version, are now available in the latest version of the app. They are especially helpful for the sellers using the app.
These include order processing, payment tracking, inventory management and seller support. The unified app and its features are expected to offer convenience to more than 4 lakh sellers on the platform. A significant number of sellers using the Meesho platform do not have easy access to computers and websites. To provide them with a more seamless e-commerce experience, the company has adopted a mobile-first approach which will help sellers manage their business on the go with minimal effort.
Kirti Varun Avasarala, Chief Product Officer, Meesho, quoted that they have over 4 lakh large and small sellers on their platform. They have been aggressively growing the seller base, clocking a growth rate of nearly 5x last year. They are hoping to grow the current seller base to about 10-12 lakhs.
A large chunk of these will continue to be smaller sellers as the Bharat opportunity gets unlocked. Meesho announced two new initiatives for its sellers, an industry-first ‘Zero Penalty’ and ‘7-Day Payments’, zero penalty among others for its sellers wherein they are not penalized for self or auto cancellation of orders. Meesho also made multiple changes to its business to ease the digitization process for sellers across the country which includes an industry-first 0% commission model announced in July 2021.
