Byjus all set to be official sponsor of FIFA 2022
India’s largest Ed-tech company Byjus, has been named as the official sponsor of FIFA world cup 2022 held at Qatar.
The Indian multinational educational technology company headquartered in Bangalore is all set to inspire other Indian origin startups to dream big and aim high, with them being labeled as the official sponsor of FIFA 2022 world cup.
The educational tutoring app proudly expresses that this partnership will leverage its rights to the FIFA World Cup 2022 marks, emblem, and assets, and run unique promotions to connect with football fans around the world. Their multifaceted education plan will create engaging and creative content with educational messages.
The 2022 FIFA World Cup is scheduled to take place in Qatar from 21 November to 18 December 2022. Kay Madati, FIFA’s Chief Commercial Officer, quoted, “FIFA is dedicated to harnessing the power of football towards the goal of enacting positive societal change. We’re delighted to be partnered with a company like BYJU’S, which is also engaging communities and empowering young people wherever they may be in the world,” “We look forward to supporting the promotion of BYJU’S educational learning opportunities, as well as having them join the global drumbeat of excitement for the FIFA World Cup 2022 through its association with this groundbreaking tournament,” he added.
According to FIFA’s official statement, Byju Raveendran, BYJU’S founder and CEO, said, “We are excited to be sponsoring the FIFA World Cup Qatar 2022, the biggest single-sport event in the world. It is a matter of pride for us to represent India on such a prestigious global stage and champion the integration of education and sport. Sport is a big part of life and brings together people across the world. Just as football inspires billions, we at BYJU’S hope to inspire the love of learning in every child’s life through this partnership.”
